Couple pays $100k to reveal baby gender on world's tallest tower

It feels like others are out to out do each other with their baby gender reveal parties.

One influencer couple paid $100,000 to light up the world's tallest building, the Burj Khalifa in Dubai which has millions of LED lights turning it into the world's largest billboard.

In a countdown, Anas and Asala Marwah were excited to learn about the gender of their baby. When the countdown hit zero, the building lit up baby blue with the words "It's A Boy".