Camilo Landau, a California-based musician and leader of the band Carne Cruda, never imagined a romantic cumbia song he wrote about his love for tacos - and his wife - would strike such a chord during this election season.
"I Love you More than Tacos" has become something of an anthem in the wake of the #TacoTruckOnEveryCorner controversy. Last week, Latinos for Trump co-founder Marco Gutierrez inspired the hashtag when he told MSNBC that there "will taco trucks on every corner" if the United States doesn't do something about immigration. On social media, many reacted by supporting the idea of a taco truck on every corner.
Donald Trump also caused a taco-related stir when he published a photo of himself eating a taco bowl in Trump Tower on Cinco de Mayo this year. “I love Hispanics!” he wrote as a caption.
The cumbia song, sung in both English and Spanish, speaks of a man's love so profound that he would give his tacos and burritos to someone else. "But if you meet me at the taco stand ... To properly articulate my love for you, este es el lugar [this is the place]," the song goes.
"The taco trucks are an institution in California. It's street food which everybody loves, not just Latinos," says Landau, 34, whose parents are Nicaraguan. The song "is about true love," he adds. "Tacos are part of our culture, our lives."
On Friday, Landau noticed that sales of his song on Carne Cruda's Bandcamp page suddenly began to skyrocket. The spike came after NPR used "I Love You More Than Tacos" on a segment about the Gutierrez controversy.
Five days later, "I Love You More Than Tacos" is still the top-selling Latin music song on Bandcamp.
The song will be officially released on iTunes and other services on September 27. The sudden interest in the song took Landau by surprise because he'd only been using Bandcamp for distribution.
Landau's band, Carne Cruda, was formed in 2000 in Oakland, California. They have released two albums with mix of genres - cumbia, surf rock, funk - and a mix of languages, reflecting the bicultural reality of the group's five members.
"The song is written in Spanglish, which is our lingua franca," said Landau. "We can move easily from English to Spanish, it's natural. [Gutierrez's statement] drew attention to the fact that people do appreciate Mexican culture in this country."