United States

The day Melania Trump was sworn in as president

The former model was role-playing in a 1993 clothing commercial. The video was obtained exclusively by Univision.
2 Nov 2016 – 5:35 PM EDT

The president-elect descends the stairs of an airplane wearing a long, elegant coat and waves to unseen supporters. Secret service-style bodyguards allow a TV crew to approach on the tarmac.

The low budget video purports to show "the first woman president of the United States on the day of her inauguration," the video's producers pronounced at the time it was originally released, according to a description of the content they sent to Univision.

The supposed president is none other than a 23-year-old Melania Knavs, the future wife of Republican presidential candidate Donald Trump. It's one more, albeit trivial, detail from the little known life of the would-be first lady of the United States.

At the time Melania Trump was an aspiring model in Europe hoping to expand her career to the United States. The ad, shot in one day, was made to promote the clothing line of a company in Slovenia, the former model's home country.

Shown in a presidential limo - actually an '80s Chevrolet Caprice Classic - and trailed by a police escort, "President Knavs" appears relaxed, and is shown applying make-up. Supporters line the streets as her motorcade passes, except the video in the ad is taken from archive footage of fans greeting President John F. Kennedy, according to Natalija Gorscak, director of Slovenian National Television.

Gorscak said she knows the director of the ad, André Kochak, and worked for him for 18 months. "He always had such different ideas," she laughed. "He was a ... punk music lover."

The ad is accompanied by the 1978 hit, Pump It Up, by popular British new wave band Elvis Costello & The Attractions. It features the lines:

"She's been a bad girl, she's like a chemical
Though you try to stop it, she's like a narcotic."

In the ad the brand new president meets with her cabinet shortly before she is sworn: taking the oath .... on the steps of the U.S. Capitol? Actually, the ceremony took place in the library of the National University of Slovenia, where, in the absence of an American flag, Melania trump appears with a Slovenian and the blue emblem of the European Union.

"It is the most extraordinary historical coincidence, she looked refined, elegant, really presidential," said Jožica Brodaric who identified herself as the script writer.

After being sworn in, Melania Trump is shown behind a desk taking phone calls and putting on glasses with a pearl neck chain to review official documents. The video shows one document being passed to the young model. A blow up of the document reveals it to be the kind of decree that her husband, whom she married in 2005, might be less eager to sign.

"In the document she is approving three people to cross the border between two countries, it's an immigration document," said Gorscak.

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