publicidad
The Spanish Twitter account of the Trump White House

White House Spanish-language Twitter account falls into disuse despite Trump's Twitter addiction

White House Spanish-language Twitter account falls into disuse despite Trump's Twitter addiction

The "La Casa Blanca" Twitter account tweeted only four times in the first two weeks of the administration – including two tweets in English. That's a much slower pace than the Obama White House. The account is the new White House's only Spanish-language means of communication.

The Spanish Twitter account of the Trump White House
The Spanish Twitter account of the Trump White House

It's been 10 days since the Trump White House launched a Spanish-language Twitter account, and the results so far have been rather dismal for an administration led by a compulsive Twitter user.

A tweet on Tuesday, January 31, at 5:20 p.m. marked the inauguration of @LaCasaBlanca, the White House's Spanish-language communications channel. But at the time of publication of this article, it had published only four Tweets – including two re-tweets in English.

The account was launched the day President Donald Trump announced his nominee for the Supreme Court, Neil Gorsuch. That night, account managers re-tweeted messages about the nominee from @GorsuchFacts, created by the White House to promote the candidate, and @POTUS, the president's official account. The last of the four Tweets, praising Trump for selecting Gorsuch, was published February 1. Since then, @LaCasaBlanca has been silent.

Univision Noticias emailed the White House press office asking about the account, but had received no answer by the time this article was published.

New presidential administrations always need time to organize themselves, and Trump was sworn in as president only three weeks ago. Sean Spicer actually holds two jobs that were held by two different people in the Obama administration – press secretary and director of communications.

But the lack of activity on the Spanish-language Twitter account was perceived as a bad sign for those who complain that Trump doesn't pay enough attention to Hispanics, particularly the more than 9 million who do not speak English well. That's in addition to the fact that Trump took action on issues of special interest to Hispanics, such as immigration, during his first three weeks in office.

publicidad

REJECTION OF SPANISH

The concern over the White House's virtual abandonment of Spanish-language communications is based on Trump's statements during the campaign, when he once admonished Republican rival Jeb Bush to stop talking in Spanish.

Bush “should really set the example by speaking English while in the United States,” he said.

Trump did not use official Spanish-language communication during the campaign, breaking a 20-year-old practice by GOP presidential hopefuls. One of his closest advisers, Stephen Miller, has opposed the use of Spanish in public institutions.

Some Trump sympathizers also back the “English-only” restrictions on government. Conservative writer Ann Coulter told Univision she opposes the use of Spanish in ballots and other “efforts to prevent immigrants from learning the native language” but accepts the need for a White House Twitter account in Spanish.

“As long as there are millions of citizens who vote and don't speak English, it would be a good idea for Trump to communicate with them in the same way he communicates with his 25 million English-speaking followers on Twitter,” Coulter wrote in an email to Univision Noticias.

The Spanish-language sections of the White House web pages disappeared on the same day Trump was sworn in as president, however. They still have not returned, even though some estimates put the cost of reactivating them at just $11,000 to $40,000.

The Trump administration also has not created a Spanish-language Facebook page. The Obama administration's Facebook page was archived, and but the State Department's @USAenEspanol Twitter account remains active, with 74,000 followers.

The recent lack of activity on the @LaCasaBlanca Twitter account, compared to the activity in the current @POTUS and @realDonaldTrump accounts, shows the Trump administration's neglect for Spanish-language communications – at least during its first weeks.

Analytic of The White House Twitter accounts in English and Spanish unde...
Analytic of The White House Twitter accounts in English and Spanish under Trump as well as his presidential and personal accounts

What's more, here is a comparison of the activity in the Obama White House's English and Spanish-language accounts. The figures are from Jan. 4 to Jan. 13, the last day that the Obama White House used the Spanish-language account.

Analytic of The White House Twitter accounts in English and Spanish unde...
Analytic of The White House Twitter accounts in English and Spanish under Obama as well as his presidential and personal accounts

The Spanish-language account of the Obama White House was launched Oct. 13, 2009, during Hispanic Heritage Month, and published 20 original Tweets in its first eight days, all in Spanish.

"SETBACK"

One former Obama administration official told Univision Noticias that he understands the new White House is short on staffers. But, he said, it will be a lost opportunity if Trump does not pay more attention to Spanish-language communications.

“It would be a big setback, after all the progress achieved with Obama,” he said.

Obama's White House Twitter account in Spanish was created during his first four-year term. The Facebook account in Spanish was added during his second term. For a time, the administration also posted weekly recordings of declarations in Spanish by top U.S. officials, designed to parallel the president's weekly addresses to the nation.

The activity in those accounts also increased when Obama was engaged in issues of special importance to Spanish-speakers, such as his DACA and DAPA decisions on “Dreamers” and their parents, Obamacare and his trips to Latin America.

publicidad

The administration also organized several Twitter forums with Cecilia Muñoz, Obama's director of the White House Domestic Policy Council.

publicidad
publicidad
When Rodrigo Duterte was sworn in as Philippines’ president in June 2016, he declared a war on drug traffickers and users. Since then, Human Rights groups estimate more than 12,000 people have been killed in this offensive they call "a war on the poor." Univision News traveled to Manila and witnessed this conflict first hand.
We traveled to Ciudad Juárez to see if hundreds of thousands of jobs in the Mexican maquiladora industry would return to the United States if Trump were to modify or abandon the NAFTA free trade agreement, as his government is considering. A border tax would have serious consequences in Mexican cities.
Although the deportation numbers for Donald Trump's administration have kept pace with the Obama administration, images of operatives and arrests, hate attacks on different minorities, and the President's own pronouncements have triggered alarms in the immigrant community ... and fear. One of Trump's most vocal campaign promises has begun to come true. And we are not talking about the physical wall, but a deeper, taller and more effective one: the wall of fear.
In the dairy industry in Wisconsin, at the heart of the Rust Belt where Donald Trump won by a landslide, more than half of the workers are immigrants and most of them are undocumented. No American citizen wants to do the hard work they do.
The U.S. Senator is in a close race for re-election in Florida. Now comes new revelations about the cocaine smuggling house Rubio briefly shared with his brother-in-law. Prize-winning journalist Tim Elfrink with the Miami New Times explains the significance of the court papers.
Post-debate video captured an awkward greeting between Donald Trump and his daughter Tiffany, who comes from Donald’s relationship to his second wife, Marla Maples. In the video, it appears Tiffany refused to kiss her dad. But that’s not true.
Machado was crowned Miss Universe in 1996. A few months later, she gained weight. As a result, Trump planned a media event for journalists to watch her work out, she told Ramos.
Based on historical trends, current context and campaign strategies, Univision News takes a stab at predicting the results.
It has been a year since the real estate magnate announced his presidential bid. Here is the best (and worst) in a year of Trump.
An evolution of President Obama's reactions to mass shootings during his administration.
El arriesgado Neymar: dejó las muletas y presumió un paseo en bicicleta con sus amigos
El astro brasileño compartió un video en sus redes sociales en el que se observa cómo se divierte al lado de sus amigos rodando por las calles de Río de Janeiro, sin ninguna protección en su pie operado. Aquí el instante.
Carlos Vela lanza la primera bola en el estadio de los Dodgers
El delantero del LAFC tuvo el honor de hacer el lanzamiento inicial previo al partido entre los Miami Marlins y los Dodgers de Los Angeles.
Así fue la primera cena de estado de los Trump en la Casa Blanca ofrecida los Macron de Francia
Donald y Melania Trump realizaron su primera cena de estado ofrecida al presidente francés, Emmanuel Macron, y su esposa, Brigitte, sin invitados demócratas ni miembros de los medios de comunicación.
publicidad
Representantes de la Iglesia católica se ofrecen como mediadores en medio de la crisis en Nicaragua
Sin embargo, los estudiantes no están de acuerdo con el anuncio episcopal ya que en los diálogos no estaría incluido el obispo Silvio Báez, quien abrió las puertas de la catedral en momentos en que los universitarios eran agredidos por las turbas y los militares les disparaban.
En Hialeah no llegan a acuerdo sobre ordenanza que haría más fuerte la ley sobre generadores
Concejales de la ciudad en Florida determinaron que en meses posteriores se volverán a reunir para discutir la ordenanza de los generadores en hogares de ancianos y de vida asistida. En septiembre de 2017 varios adultos mayores murieron después de quedar sin aire acondicionado en el Centro de Rehabilitación de Hollywood Hills por el paso del huracán Irma.
Cómo miles de camisetas de colores en Irvine le dieron voz a las víctimas de ataques sexuales
El proyecto 'tendedero' se enfoca en prevenir y sanar y motiva a víctimas de violaciones, abusos sexuales, tráfico humano, acoso sexual y violencia doméstica a dejar su experiencia atrás.
Sospechoso de apuñalar a su esposa en Florida culpa a espíritus malos que salieron de presunta brujería
Las autoridades de Lauderhill indicaron que el hombre, de 55 años, es el presunto responsable de darle seis puñaladas con un cortador de cajas a su esposa, de 51. El sospechoso, quien según la policía confesó que quería asesinar a su pareja, está en la cárcel y la mujer, permanece en el hospital en condición seria.
Almeyda tras el legado del Ingeniero De la Torre
El timonel rojiblanco busca meterse en la historia del Guadalajara y este miércoles podría dar un paso contundente para conseguirlo.
Previo | A terminar la obra y la racha de 56 años; Chivas va por el Mundial de Clubes
El cuadro rojiblanco puede perder hasta 0-1 y coronarse campeón. Matías Almeyda dirigirá su séptima final como DT del Rebaño Sagrado, un histórico.
Rusia 2018: México le gana a Alemania en nuestro completo y original calendario de enfrentamientos
Pusimos frente a frente al Tequila contra la bebida típica de los alemanes, el Jägermeister. Aquí los detalles de este duelo especial y el de todos los partidos que nos esperan en la Copa del Mundo.
Los 10 magníficos goles de Chivas y Toronto en la Liga de Campeones de la Concacaf
Previo a la final de vuelta en el estadio Akron entre el Rebaño y el club de la MLS, revivimos las mejores anotaciones que ambos equipos nos regalaron a lo largo de esta competencia. Giovinco y Alanís lideran el top.