GOP media strategist to Latinos: It’s not enough to criticize Trump. Vote!

“We have to set aside party affiliation and vote wisely, for the sake of our families and our country. Our community’s future depends on us using the power of our vote to send a strong message that we will not tolerate Trump’s politics of hate.”

El congresista demócrata Luis Gutierrez con la extesorera de EEUU, Rosario Marín, quien trabajó con el presidente George W. Bush participan en la campaña “Estamos Unidos” para promover el voto latino
El congresista demócrata Luis Gutierrez con la extesorera de EEUU, Rosario Marín, quien trabajó con el presidente George W. Bush participan en la campaña “Estamos Unidos” para promover el voto latino
Imagen “Mi Familia Vota”

With only weeks remaining before the Nov. 8 election, some political analysts are already guessing that, despite the hateful rhetoric we have been subjected to by Donald J. Trump, Latino turnout in the November 4 presidential election will be lower than in the last one in 2012.

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The Latino community has to prove him wrong. We have to vote against Trump and his politics of division and vote for dignity and respect for our families and our community.

I make this strong plea as a Republican media strategist who worked on the campaigns of the four previous GOP presidential candidates, producing ads aimed at Hispanic voters.

Now, I am doing the opposite. I’m applying all my media expertise to make sure Trump does not become president, and I have worked around the country on a nonpartisan campaign to help drive up the Latino vote in the upcoming election.

Even before Trump’s abuse of women became publicly known, I joined many of my Republican and Democratic friends and colleagues, including Latinos, in rejecting his candidacy. His long series of intemperances targeting immigrants, including Latinos and Muslims, and anyone he considers beneath him, proves he is unfit to be president.

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At the start of this campaign season, I worked on Jeb Bush’s presidential campaign, in which the outreach to Latinos was a central theme. It reminded me of how privileged I was to work closely with my mentor, Lionel Sosa, in both campaigns of our last Republican President George W. Bush, who embraced the politics of inclusion. At his first GOP nominating convention in 2000 in Philadelphia, we produced an opening event, “Un Nuevo Día,” which featured a bilingual version of “America the Beautiful” performed by John Secada, Celia Cruz, and Mariachi “Campanas de America.”

Our first ad in 2008 for GOP candidate, Arizona Sen. John McCain, included footage from a New Hampshire debate, where he lectured anti-immigration candidate Tom Tancredo and like-minded individuals on the patriotism of Latinos who have given their lives defending our country.

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Mitt Romney’s 2012 Republican primary position on immigration was too harsh for Latinos. As Romney tried to course correct before the general election, I produced a Spanish language ad featuring his son, Craig Romney, “País de Inmigrantes,” which promised a bipartisan immigration solution. But the damage could not be undone.

Looking back at those campaigns, it saddens me to see how far the GOP has fallen with Trump. As a U.S. citizen who immigrated from Mexico, I could not be more offended.

We cannot simply cross our arms and criticize Trump. Let’s turn our anger and our pride into votes.

Whether Latino voters are first generation or multi-generation Americans, we have to set aside party affiliation and vote wisely, for the sake of our families and our country. Our community’s future depends on us using the power of our vote to send a strong message that we will not tolerate Trump’s politics of hate.

To help drive up the vote, I collaborated with nonpartisan Mi Familia Vota Education Fund (MFVEF) ton a non-affiliated Latino voter mobilization campaign called “Estamos Unidos.” Together with my progressive partner, Gebe Martinez, we produced an unprecedented, nonpartisan video campaign featuring prominent Republicans, Democrats, and non-affiliated voters who do not usually agree on issues but now stand side-by-side to tell Latinos to vote for unity, not division.

The pairings include Republican political commentator and former GOP presidential nominee advisor Ana Navarro, with producer, director and entrepreneur Emilio Estefan who is “passionately non-affiliated;” Democratic Congressman Luis Gutierrez of Illinois with former U.S. Treasurer Rosario Marin, who served in the President George W. Bush administration; non-affiliated, independent film producer and actor Edward James Olmos and Democrat Diane Guerrero of “Orange Is the New Black,” and “Jane the Virgin” who is a partner of MFVEF; and Democratic political commentator Maria Cardona with Republican analyst Luis Alvarado.

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“Estamos unidos. United to vote,” they say in the videos. “If you don’t vote, you might regret what we get,” Guerrero adds.

I could not agree more. Vote.

Disclaimer: We selected this Op-Ed to be published in our opinion section as a contribution to public debate. The views and opinions expressed in this column are those of its author(s) and/or the organization(s) they represent and do not reflect the views or the editorial line of Univision Noticias.