It does not have any rivals: the Internet is the primary source of information for the majority of North Americans, according to a Pew Research study. So keeping people informed via a mobile app is more necessary than ever.
Univision Noticias, the leading Spanish-language newsroom in the United States, updated its information app this week. The new version—more agile, dynamic and up-to-date—is now available in both the Apple and Android app stores.
The app allows users to have access to the day’s latest news and to the most sought-after sections, including Destino 2016 (Destiny 2016), U.S., Immigration, Latin America and Health: areas in which Univision News has made a name for itself among Hispanics as an award-winning national and international authority.
Unlike other apps in Spanish, Univision News speaks the multimedia language that typifies app users: text accompanied by high-resolution photos, infographics and videos with the seal of one of the region’s leading television networks.
Univision’s audience is mobile and social: from the new app, it is extremely easy to share each news item via Facebook, Twitter, WhatsApp and email.
The team will stay on top of breaking news stories, with an option to alert users to the most exceptional ones, as well as investigative and in-depth content from the Univision brand.
90 percent of app users look for in-depth news content, according to Pew. Forty-three percent spend more time on news than on any other application, and 29 percent compare news reports from four or more sources, according to data from Pew. These are demanding readers, who are looking for competitive apps. and Univision News is driven to deliver the best news and information on their preferred mobile platforms.