La Banda, a show that was 100% digital. The big star: Univision Conecta

La Banda, a show that was 100% digital. The big star: Univision Conecta

Por:Univision

1/26

With a digital focus that allowed us to have real interactions and access to our users, we were able to position ourselves with a breakthrough app that our users followed on a weekly.

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2/26

Up to 80% of the users returned each week.

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3/26

Users spent around 26 minutes per session, with an average of 67 page views.

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4/26

Our YouTube channed had over 200 thousand suscribers and more than 50 million views, with a watched average of three minutes per video.

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5/26

Users had the opportunity to judge who they believed that would make part of the final winning band. Verizon exceeded the expectations of the winning user by not only making them the 4th Judge on the Semi-finals.

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6/26

On a daily basis, if the competitors that they selected had not been eliminated, the user collected points. These points would help them rank up among other users around the U.S. and get closer to the opportunity to be the 4th Judge.

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7/26

Throughout the 1st Season of La Banda, Verizon played a huge role in the Univision Conecta App. But also being the first Hologram transmitted to La Banda’s stage live from the winner’s hometown.

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8/26

Univision Conecta had over 200 thousand users during the grand finale.

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9/26

La Banda had more growth per post on Facebook (1.8%) , and Twitter, than The Voice (.1%) and Dancing With The Stars (.28).

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10/26

The show had the most handle mention (@LaBanda), as well as Hashtags used (#LaBanda), for a TV series and reality show on YouTube.

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11/26

The fans won and gained points with every content consumed.

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12/26

Our users acted as a fourth judge.

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13/26

The winner in the Top 10 ranking was present via a hologram in the semifinal and was present on the grand finale.

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14/26

Our users had the chance to bee closer to the contestants thanks to the App.

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15/26

From their homes, the public was always part of the show.

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16/26

Alejandra was also the talk of th show with her looks.

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17/26

The App was trending topic several times.

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18/26

Univision Conecta was always on everyone's mind.

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19/26

The engagement was constant throughout the show.

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20/26

With trivias, users were able to guess and find out more about their favorite contestants.

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21/26

They were also part of the show's WOW moments.

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22/26

The App was key to get to know the boys.

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23/26

The excitement and tension was present throughout the entire season.

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24/26

Do you think Simon Cowell donwloaded the App?

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25/26

The reactions to the show were also present within the App.

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26/26

Univision Conecta is the favorite App among our audience. Enough said!

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