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Univision Interactive Media, Inc., the digital division of the premier media company serving Hispanic America, Univision Communications Inc., today announced the launch of No Me Hallo, an original webnovela produced by Univision Studios. “No Me Hallo,” which premieres on Monday, May 16, 2011, in a series of five-minute webisodes launching every Monday, Wednesday and Friday, stars the beloved Angélica Vale, one of the most recognizable faces in the Latin entertainment world. The webnovela will also star Harry Geithner (Eva Luna), Rogelio Martínez (Mira Quien Baila), and Adriana Díaz-Chapa (Borderline). The renowned novela producer Carlos Sotomayor is executive producer. Sotomayor recently served as executive producer for Univision Studios’ blockbuster novela Eva Luna.
“We are thrilled to bring our audience an exclusive online and mobile entertainment experience with our original webnovela No Me Hallo.’ This exciting new high quality programming builds on our past successes with original content, offering the large and fast growing Hispanic community with even more integrated, cross-platform programming that cannot be found anywhere else,” said Kevin Conroy, president of Univision Interactive Media.
“No Me Hallo is a romantic comedy that tells the story of Luchita (Angélica Vale), a working-class Mexican-American woman and former music star who finds herself penniless after her husband/manager deserts her. Newly divorced and back with family in Ojai, California, she searches for her true calling and shares her hilarious adventures in the workplace with the audience. Still determined to succeed both on the job and as a singer, Luchita tells her bosses, friends and parents that there’s a simple reason why she can’t stick with one job: “No me hallo.” But she may be finding herself soon thanks to a developing love affair with charming teacher Abelardo (Harry Geithner).
The webnovela will be available online at www.NovelasySeries.com and on Smartphones via the Univision and Univision Video apps. Leading up to the premier, fans will be able to follow the story of Luchita and engage with the storyline with exclusive online and mobile content on www.NovelasySeries.com and the Univision App. Users can actively engage with her adventures through interactive applications and via social media tools. Following its full run online and on mobile, “No Me Hallo” will premiere as a primetime special on the Univision Network.
Online streaming of Univision’s most recent novela success, Eva Luna, drove records on www.NovelasySeries.com. In March, Eva Luna drove the site to a record 12.4 million pages and 1.9 million visits. Eva Luna also set records for video streams, and since November it has generated a total of over 5.5 million combined online and mobile streams. In addition, Univision Interactive Media’s most recent webnovela, “Vidas Cruzadas” (Crossed Loves), was a smash hit recording 2.8 million video streams in the U.S./Puerto Rico alone during its run.