null: nullpx

JAY-Z and the NFL announce new partnership

Roc Nation and the NFL working together
Aug 14, 2019 – 4:15 PM EDT

Rapper JAY-Z had a lengthy sitdown conversation with NFL commissioner Roger Goodell on Tuesday. The New York Times confirmed that both parties signed an agreement of Z's new position in the league as the "Live Music Entertainment Strategist".

The position will go through Roc Nation and consult the NFL on live events including the NFL Super Bowl halftime show.

In the partnership, JAY-Z said that they agree to work with the NFL and its activism arm, Inspire Change. Both partners are willing to do some good with changes with the new campaign in support of the social justice initiative.

Let's rewind when fans and artists rallied in support of #TakeAKnee movement that Colin Kaepernick, the former San Francisco quarterback had started in protest of racial injustices.