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José Raúl Romero Chacón, Leonor Chacón’s son, decided to bottle this traditional drink, sharing the family recipe with the entire country.

Las Chacón, bottling a traditional drink

Las Chacón, bottling a traditional drink

The fame of Las Chacón is spreading beyond the residents of Santa Tecla, El Salvador.                 

José Raúl Romero Chacón, Leonor Chacón’s son, decided to bottle this tra...
José Raúl Romero Chacón, Leonor Chacón’s son, decided to bottle this traditional drink, sharing the family recipe with the entire country.

"My goal is to sell this product in every supermarket in the country"

The fame of Las Chacón is spreading beyond the residents of Santa Tecla, El Salvador, who for over 55 years have delighted in the traditional drink made by Leonor Chacón.

This entrepreneur started selling barley drinks in front of her house and eventually decided to rent a place for a pastry shop to sell her homemade sweets and barley drink. However, the barley drink remained the most popular product.

Because of its popularity, José Raúl Romero Chacón, Leonor Chacón’s son, decided to bottle this traditional drink, sharing the family recipe with the entire country.

"I had the idea of selling this drink to the supermarkets, but did not know where to start. I went to the Centro de Desarrollo de Micro y Pequeñas Empresas (CDMYPE) to ask for guidance, and since then, they have been with me throughout the process", said Chacón.

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The support that Chacón received from the CDMYPE that operates in the Dr. José Matías Delgado University was key to his success. He learned about developing the business idea, the feasibility plan, product image design, soft drink formulation, nutritional facts, social media marketing, and the process of trademark registration and meeting sanitary standards.

Chacón began this project in August 2011, and after receiving product certifications and equipping a small factory for production, he is promoting this typical Salvadoran drink at fairs.

"The CDMYPE has guided me through the entire process, and we have achieved many things in a short period of time. Now that I have learned many lessons in making this idea a successful venture, my goal is to sell this product in every supermarket in the country, and to export it. I believe that without the support of the center, I would have become discouraged halfway through", Chacón said.

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