RICH MEDIA AD UNITS
PORTRAIT
Initial Pixel Size Maximum Fully Expanded Maximum Initial File Load Subsequent Max Polite File Load Subsequent Max User Initiated File Load Subsequent Max User Initiated Additional Streaming File Size Max File Size Max Video & Animation Frame Rate /
Length /
Loops
300x1050 Expansion not allowed for this unit 350K for creative files 350K 2.2 MB for creative files Unlimited Streaming Video 40K Max Video & Animation Frame Rate: 24fps

Max Animation Length: 30 secs

Max Video Length: Unlimited (user initiated only)

Max Loops: 1 Loop

Sound
Must be user Initiated (on click: mute/ un-mute); default state is muted

Minimum required controls:
Click or rollover initiates slider content.
Must contain "Close X" in expanded slider bar and in slider content.
Video in expanded slider content must include: Play, Pause, Mute (and/or volume control to 0)

Labeling Requirements, Font Size, etc.
Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders, etc.)
Use a branding color for the gutter areas while keeping active ad elements in the center 950px.
In the Slider Content, use a branding color for the bottom 90px while keeping active ad elements in the top 460px.
The Slider Bar is anchored to the bottom and will be pushed up by any horizontal scroll bars.

Hot Spot
5000-1,999,999

Z-Index Range
Not to exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Best Practice
For times when the user's browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard 1x1 px image file.

Style Guide:
http://www.iab.net/media/file/IAB_Slider_Specs_Final.pdf



IAB Portrait Functionality Example Click here




RICH MEDIA AD UNITS
SECTION PAGE LEVEL
Expand to the left.

ANIMATION DEFINED
Animation is the creation of a timed sequence (loop), a series of graphic images or frames together to give the appearance of continuous movement.

ALT IMAGE
Alternate JPGs or GIFs images must be provided with all Flash creatives. Alt image file size should not exceed 40K.



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