| RICH MEDIA AD UNITS | |||||||
| OPA AD UNIT | |||||||
| Initial Pixel Size | Maximum Fully Expanded | Maximum Initial File Load | Subsequent Max Polite File Load | Subsequent Max User Initiative File Load | Subsequent Max User Initiative Additional Streaming File Size | Max File Size | Max Animation Time / |
| 970x66 | 970x415 | 120K | 240K | 2.2 MB for creative files | Unlimited Streaming Video | 40K gif/ jpg | 15 sec 1 loop 24 fps |
| 970x90 | |||||||
| Sound Allowed Must be user Initiated (on click: mute/ un-mute); default state is muted Minimum required controls Click or rollover initiates slider content. Must contain "Close X" in expanded slider bar and in slider content. Video in expanded slider content must include: Play, Pause, Mute (and/or volume control to 0) Labeling Requirements, Font Size, etc. Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders, etc.) Notes Use a branding color for the gutter areas while keeping active ad elements in the center 970px. In the Slider Content, use a branding color for the bottom 90px while keeping active ad elements in the top 460px. The Slider Bar is anchored to the bottom and will be pushed up by any horizontal scroll bars. Best Practice For times when the user's browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard 1x1 px image file. Example: http://www.iab.net/iab_products_and_industry_services/508676/508767/Ad_Unit/risingstars#6 Style Guide: http://www.iab.net/media/file/IAB_Slider_Specs_Final.pdf Publishers: see Note 4 below. |
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| RICH MEDIA AD UNITS |
| PORTAL HOME PAGE LEVEL Expand to the bottom. ANIMATION DEFINED Animation is the creation of a timed sequence (loop), a series of graphic images or frames together to give the appearance of continuous movement. ALT IMAGE Alternate JPGs or GIFs images must be provided with all Flash creatives; fonts in creative should be rendered or font used should accompany the FLA file. Alt image file size should not exceed 20K. EXPANDABLE ADS MUST BE SERVED THROUGH THIRD PARTY |
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