RICH MEDIA AD UNITS
OPA PUSHDOWN UNIT
Initial Pixel Size Maximum Fully Expanded  Maximum Initial File Load Subsequent Max Polite File Load Subsequent Max User Initiated File Load Subsequent Max User Initiated Additional Streaming File Size Max File Size

Max Video & Animation Frame Rate /
Length /
Loops

970x66 970x415 60K 110K 2.2 MB for creative files Unlimited Streaming Video 40K Max Video & Animation Frame Rate: 24fps

Max Animation Length: 15 sec

Max Video Length: Unlimited (user initiated only)
970x90
**EXPANDABLE ADS MUST BE SERVED THROUGH THIRD PARTY

Sound
Must be user Initiated (on click: mute/ un-mute); default state is muted

Minimum required controls
Uninitiated expanded panel closes automatically and collapsed ad provides expand button that can be initiated with a click

Click or rollover initiates slider content.

Must contain "Close X" in expanded slider bar and in slider content.

Video in expanded slider content must include: Play, Pause, Mute (and/or volume control to 0)

Labeling Requirements, Font Size, etc.
Ad unit content must be clearly distinguishable from normal webpage content
(i.e. ad unit must have clearly defined borders, etc.)

Hot Spot
Not to exceed 1/4 size of original ad (collapsed size). Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Z-Index Range
0 - 4,999.

Notes
Expanding Pushdown ad units "push" page content down rather than expanding over page content.
Use a branding color for the gutter areas while keeping active ad elements in the center 970px.
In the Slider Content, use a branding color for the bottom 90px while keeping active ad elements in the top 460px.
The Slider Bar is anchored to the bottom and will be pushed up by any horizontal scroll bars.

Best Practice
For times when the user's browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard 1x1 px image file.

Style Guide: http://www.iab.net/media/file/IAB_Slider_Specs_Final.pdf



IAB Pushdown Functionality Example Click here

RICH MEDIA AD UNITS
PORTAL HOME PAGE LEVEL
Expand to the bottom.

ANIMATION DEFINED
Animation is the creation of a timed sequence (loop), a series of graphic images or frames together to give the appearance of continuous movement.

ALT IMAGE
Alternate JPGs or GIFs images must be provided with all Flash creatives. Alt image file size should not exceed 40K.


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