RICH MEDIA AD UNITS
IN-BANNER VIDEO
Pixel Size	Max File Size	Subsequent Max Polite File Load	Subsequent Max User Initiative File Load Size	Subsequent Max User Initiative Additional Streaming File Size	Max File Size	Max Animation Time / Loops FPS
728x90	60K	100K	2.2 MB for video file load	Unlimited Streaming Video	40K gif / jpg	15 sec 3 loops 24 fps
300x250
160x600
Sound Allowed Must be user Initiated (on click: mute/ un-mute); default state is muted In House Variable AS2 on (release) { getURL (_level0.clickTAG, "_blank");} Minimum required controls Controls = Play, Pause, Mute (and/or Volume control to 0) Labeling Requirements, Font Size, etc. ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders, etc.) Best Practice For times when the user's browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

See UIM STANDARD AD UNITS guidelines for more details (728x90, 300x250, 160x600)

RICH MEDIA AD UNITS

ANIMATION DEFINED Animation is the creation of a timed sequence (loop), a series of graphic images or frames together to give the appearance of continuous movement. ALT IMAGE Alternate JPGs or GIFs images must be provided with all Flash creatives; fonts in creative should be rendered or font used should accompany the FLA file. Alt image file size should not exceed 20K. EXPANDABLE ADS MUST BE SERVED THROUGH THIRD PARTY

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