RICH MEDIA AD UNITS
IN-BANNER VIDEO
Pixel Size Max File Size Subsequent Max Polite File Load Subsequent Max User Initiated File Load Size Subsequent Max User Initiated Additional Streaming File Size Max File Size

Max Video & Animation Frame Rate /
Length /
Loops

728x90 40K 100K 2.2 MB for video file load Unlimited Streaming Video 40K Max Video & Animation Frame Rate: 24fps

Max Animation Length: 15 secs

Max Video Length: 30 secs Max Loops: 1 Loop
300x250
160x600
Sound
Must be user Initiated (on click: mute/ un-mute); default state is muted

Flash File ClickTag Variable AS2
on (release) { getURL (_level0.clickTAG, "_blank");}

Minimum required controls
Controls = Play, Pause, Mute (and/or Volume control to 0)

Labeling Requirements, Font Size, etc.
ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders, etc.)

Best Practice
For times when the user's browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

Hot Spot
Not to exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Z-Index Range
0 - 4,999

See UIM STANDARD AD UNITS guidelines for more details (728x90, 300x250, 160x600)

RICH MEDIA AD UNITS
ANIMATION DEFINED
Animation is the creation of a timed sequence (loop), a series of graphic images or frames together to give the appearance of continuous movement.

ALT IMAGE
Alternate JPGs or GIFs images must be provided with all Flash creatives. Alt image file size should not exceed 40K.

EXPANDABLE ADS MUST BE SERVED THROUGH THIRD PARTY

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