RICH MEDIA AD UNITS
FLOATING MEDIUM RECTANGLE
Initial Pixel Size Expandable Pixel Size Maximum Initial File Load Subsequent Max Polite File Load Subsequent Max User Initiated File Load Subsequent Max User Initiated Additional Streaming File Size Max File Size

Max Video & Animation Frame Rate /
Length/
Loops

Varialble Initial Dimensions Expansion not allowed for this unit 80K 160K 2.2 MB for creative files Unlimited Streaming Video 40K Max Video & Animation Frame Rate: 24fps

Max Animation Length: 10 sec (ad displays for only 10 sec and disappears if no interaction)

Max Video Length: 30sec - only if user interacts within first 10 sec of dispaly (otherwise ad disappears)

Max Loops: 1 Loop
Sound
Must be user Initiated (on click: mute/ un-mute); default state is muted

Minimum required controls
"Close" control provided by browser window if ad displays in its own browser window. If overlaid on target page, include "Close X" button. Font = 8pt (11px) - 16pt (21px)

Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

Labeling Requirements, Font Size, etc.
Label = "Advertisement" Font = 8pt (11px) - 16pt (21px)

Floating Medium Rectangle Best Practices
Duration of display: 10-sec max if no user interaction; up to 30-sec when user is engaged with ad within first 10 sec.

Z-Index Range
N/A Unless the ad covers content on the target page, then use range for overlays: 6,000,000+




RICH MEDIA AD UNITS
SITE HOME PAGE AND SECTION LEVEL
Expand to the left.

ANIMATION DEFINED
Animation is the creation of a timed sequence (loop), a series of graphic images or frames together to give the appearance of continuous movement.

ALT IMAGE
Alternate JPGs or GIFs images must be provided with all Flash creatives. Alt image file size should not exceed 40K.


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