RICH MEDIA AD UNITS
BILLBOARD AD UNIT
Initial Pixel Size Maximum Fully Expanded  Maximum Initial File Load Subsequent Max Polite File Load Subsequent Max User Initiated File Load Subsequent Max User Initiated Additional Streaming File Size Backup Image Max File Size Max Video & Animation Frame Rate /
Length /
Loops
970x250 This ad unit collapses to "Show Ad" text with icon (or 88x31 image), or "Show Ad" text/icon with residual branding in 62x88 px or 196x31 px image.Please see style guide for details 60K 1 MB 1.5 MB for creative files N/A 40K Max Video & Animation Frame Rate: 24fps

Max Animation Length: 15 sec

Max Video Length: Unlimited (user initiated only)

Max Loops: 1 Loop
Sound
Must be user Initiated (on click: mute/ un-mute); default state is muted

Flash File ClickTag Variable AS2
on (release) { getURL(_root.clickvar, _root.targetvar); }

Minimum required controls
Close X collapses ad 100% when clicked, with "show ad" button available that expands ad upon click.

Video must include: Play, Pause, Mute (and/or volume control to 0)

Labeling Requirements, Font Size, etc.
Ad unit content must be clearly distinguishable from normal webpage content
(i.e. ad unit must have clearly defined borders and not appear as it is normal page content)

970x250 Billboard Best Practice
Provide a 40 KB backup image while 1 MB polite load is in progress. For times when the user's browser does not support creative functionality (i.e. Flash™, HTML5), provide a standard image file.

Z-Index Range
0-4,999



IAB Billboard Functionality Example Click here


RICH MEDIA AD UNITS
SITE HOME PAGE AND SECTION LEVEL
Expand to the bottom.

ANIMATION DEFINED
Animation is the creation of a timed sequence (loop), a series of graphic images or frames together to give the appearance of continuous movement.

ALT IMAGE
Alternate JPGs or GIFs images must be provided with all Flash creatives. Alt image file size should not exceed 40K.


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