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| RICH MEDIA AD UNITS |
| BETWEEN-THE-PAGE (INTERSTITIAL) |
| Initial Pixel Size |
Maximum Fully Expanded |
Maximum Initial File Load |
Subsequent Max Polite File Load Size |
Subsequent Max User Initiative File Load Size |
Subsequent Max User Initiative Additional Streaming File Size |
Max File Size |
Max Animation Time |
Max FPS /
Loop |
| Variable |
Expansion not allowed for this unit |
80K |
160K |
2.2 MB for creative files |
Unlimited Streaming Video |
40K gif / jpg |
10-sec (ad displays for only 10 sec and disappears if no interaction) |
24 fps
1 loop |
Sound Allowed
Must be user Initiated (on click: mute/ un-mute); default state is muted
Minimum required controls
"Close" control provided by browser window if ad displays in its own browser window. If overlaid on target page, include "Close X" button.
Font = 8pt (11px) - 16pt (21px)
Video must include: Play, Pause, Mute (and/or volume control to 0)
Labeling Requirements, Font Size, etc.
Label = "Advertisement" Font = 8pt (11px) - 16pt (21px)
Duration of display
10-sec max if no user interaction; up to 30-sec when user is engaged with ad within first 10 sec.
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