RICH MEDIA AD UNITS
BETWEEN-THE-PAGE (INTERSTITIAL)
Initial Pixel Size Maximum Fully Expanded  Maximum Initial File Load Subsequent Max Polite File Load Size Subsequent Max User Initiated File Load Size Subsequent Max User Initiated Additional Streaming File Size Max File Size Max Video & Animation Frame Rate /
Length /
Loops
Variable Expansion not allowed for this unit 80K 160K 2.2 MB for creative files Unlimited Streaming Video 40K Max Video & Animation Frame Rate: 24fps

Max Animation Length: 10-sec (ad displays for only 10 sec and disappears if no interaction)

Max Video Length: 30-sec only if user interacts within first 10 sec of display (otherwise ad disappears)
Max Loops: 1 Loop
Sound
Must be user Initiated (on click: mute/ un-mute); default state is muted

Minimum required controls
"Close" control provided by browser window if ad displays in its own browser window. If overlaid on target page, include "Close X" button.

Font = 8pt (11px) - 16pt (21px)

Video must include: Play, Pause, Mute (and/or volume control to 0)

Labeling Requirements, Font Size, etc.
Label = "Advertisement" Font = 8pt (11px) - 16pt (21px)

Duration of display

10-sec max if no user interaction; up to 30-sec when user is engaged with ad within first 10 sec.

Hot Spot
Not to exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Z-Index Range
N/A Unless the ad covers content on the target page, then use range for overlays: 6,000,000+.



RICH MEDIA AD UNITS
ANIMATION DEFINED
Animation is the creation of a timed sequence (loop), a series of graphic images or frames together to give the appearance of continuous movement.

ALT IMAGE
Alternate JPGs or GIFs images must be provided with all Flash creatives. Alt image file size should not exceed 40K.


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