RICH MEDIA AD UNITS
728x90 - EXPANDABLE LEADERBOARD
Initial
Pixel Size
Max Expandable
Pixel Size
Maximum Initial File Load Subsequent Max Polite File Load Subsequent Max User Initiated File Load Subsequent
Max User Initiated Additional Streaming
File Size
Max File Size

Max Video & Animation Frame Rate /
Length /
Loops /
Panels

728x90  728x315 40K 100K 2.2 MB for creative files Unlimited Streaming
Video
40K Max Video & Animation Frame Rate: 24fps

Max Animation Length: 15 sec

Max Video Length: 30sec Max Loops: 1 Loop

Min 3 Panels – Max 5 Panels
**EXPANDABLE ADS MUST BE SERVED THROUGH THIRD PARTY

Formats
Flash 10 or less

Sound
Must be user Initiated (on click: mute/ un-mute); default state is muted

Minimum required controls
Expansion must be user initiated.

Control = "Close X" on expanded panel and "Expand" on collapsed panel

Font = 8pt (11px) - 16pt (21px)

Retract Feature = Either Click to close/expand or Enable Mouse-Off Retraction

Video must include: Play, Pause, Mute (and/or volume control to 0)

Hot Spot
Not to exceed 1/4 size of original ad (collapsed size). Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.

Z-Index Range
5,000 - 1,999,999 (for entire ad unit).



RICH MEDIA AD UNITS
SECTION AND ARTICLE LEVEL
Expand to the bottom.

ANIMATION DEFINED
Animation is the creation of a timed sequence (loop), a series of graphic images or frames together to give the appearance of continuous movement.

ALT IMAGE
Alternate JPGs or GIFs images must be provided with all Flash creatives. Alt image file size should not exceed 40K.


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